Identity concept based on silhouetted forms that resemble the unique architecture of the Eli & Edythe Broad Museum building. Each form is a different perspective of the building, mimicing its illusion of an “ever-changing appearance.”
Silhouettes leave the actual contents of
the museum obscure, inviting in viewers
to find out what is inside.
These elements build an identity that captures the sleek feel of
the contemporary art museum while embodying the museum’s value
of inclusiveness.
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